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7SECONDS Detangler
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BOOSTA Volumizing Spray
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U Oil
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TEXTURIZA Texturizing Spray
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7SECONDS Shampoo
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7SECONDS Conditioner
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BOOSTA Shampoo
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BOOSTA Conditioner
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BLONDA Purple Shampoo
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BLONDA Daily Conditioner
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BLONDA Oil

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You shop, we reward! Earn money to spend on FREE backbar products every month with our PRO Rewards Program. The more you spend, the more you get back!

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Kick-start Your Business

Are you ready to take your business to the next level? We have curated kits proven to perform.

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UNITEtv & Chill

Sit back, relax, and learn what you want, when you want, with our online educational platform.

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Smooth Moves

Soften + Shine

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Routine Refresh

Style + Finish

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Blonde Better

Lighten + Brighten

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This one gets all the likes.

With over 7 million sold, our detangler is iconic for a reason.

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